Local Search Engine Optimization, or SEO, is without a doubt the right path every local business should take to access their local market. Every local business’ website must be designed for local SEO to get noticed by local search engines. Global searches are vastly different from local searches, as search engine algorithms for each kind of searches are also different. There must be specificity in optimizing a local website in order to fit what major search engines are looking for in a local search category. In local SEO, there often are smaller kinds of traffic targeted and the geography of the market should also be considered if you are looking to outrank your competitors in local search engines such as Google, Yahoo local, and Bing.
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