How Can Local Search Help You?

30 percent of all queries contain a city, state or zip code. With 2.6 billion local searches performed each month, the Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information. And the adoption of smart phones will only add to these numbers; 27 percent of all mobile searches are for local information.

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Can Your Customers Find You?

As more people are abandon the standard Yellow Pages, local SEO (Search Engine Optimization) has been gaining in popularity. Many local businesses have adopted Internet marketing as their main advertising channel. Standard search engine optimization (SEO) is composed of a number of techniques that are designed to help websites land to page1 of the search engine results pages. This tactic helps to increase local visibility by driving more traffic and more customers to your company’s service or product.

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seach engine visibility

Local SEO Benefits

Local companies can also take advantage of small business marketing channels available on the major search engines, such as Google Maps. Local businesses, such as contractors, restaurants and lawyers, can be displayed on these online maps that often rank ahead of the organic listings on the search pages. These local listing services  have become online versions of the Yellow Pages that are exponentially more powerful. This is because the listing will contain vital information regarding the business, including contact data. Therefore, it’s essential for local businesses to optimize and rank well these local business listings.

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local search tactics

How effective have online banner ads been for your business?

Online banner ads have been proven to be an effective way to boost visibility and generate leads for businesses. By utilizing eye-catching visuals and strategically placed calls-to-action, these ads can help bring in new customers and increase brand recognition. With the right targeting, businesses can reach their desired audience and maximize the impact of their campaign. Additionally, the cost-effectiveness of online banner ads makes them a great tool for businesses of all sizes. By investing in this type of marketing, businesses can maximize their return on investment and grow their bottom line.

Is digital marketing the future of conventional marketing?

Digital marketing is the use of digital channels to promote products and services through the use of technology such as the internet, mobile phones, display advertising and social media. It has become increasingly popular in recent years as a result of advances in technology and the ever-increasing reach of the internet. The traditional marketing methods are still being used but digital marketing is becoming an increasingly popular choice for businesses of all sizes. The advantages of digital marketing are that it is cost effective, offers greater reach, is measurable, and can be tailored to target specific audiences. Digital marketing is quickly becoming the preferred option for businesses, and is likely to become the future of conventional marketing.

Inbound Marketing versus Outbound Marketing.What's new?

Is lead generation a part of sales or marketing?

Lead generation is the process of attracting potential customers to your products and services. It is a part of both sales and marketing, but each has its distinct roles. Sales is focused on turning leads into customers, while marketing is focused on creating and delivering content to attract and convert leads. In order to be successful, both marketing and sales need to work together to create an effective lead generation process. Sales teams use techniques such as cold calling and email campaigns to prospect and connect with leads, while marketers use techniques such as SEO, content marketing, and social media to capture leads. Ultimately, lead generation is a shared responsibility between sales and marketing teams.

What makes a digital marketer different form other marketers?

Digital marketers are different from other marketers because they specialize in the use of digital channels such as social media, websites, search engines and email to market products and services. They must be skilled in the use of various digital marketing tools and tactics to effectively reach and engage with their target audience. They must also be knowledgeable about the latest trends in digital marketing and the various ways to measure success. Keywords: digital marketing, digital channels, digital marketing tools, target audience, trends, measure success.

SEO and Internet Marketing For Local & Small Businesses

Did you know that 30% of all Internet searches include a city or local term. Even if the person searching doesn't include their location, the Search Engines know where that individual is located, and serve results based on their position. That means for nearly every search, local search friendly businesses will be listed at the top of the search engine results pages. So, no matter what your business does, you now have the opportunity to rank at the top of the search engine pages in your local region. At Searchtech Marketing, we feel that your company should be showing up in those results too. If nobody can find your business, they can’t buy from you, so get found today.


Video Marketing Campaigns

Currently there are over 25 Billion videos viewed per month in the U.S. alone. This is one of the most profound shifts in media distribution and advertising in the history of the Internet and your company can be ahead of the curve. Imagine if you had the budget to run commercials 24 hours a day, 7 days a week. Your company would dominate the market. We're going to show you how all this is possible on a budget, and give your company more Internet visibility to your customers than ever before. Learn more.


Local Search Listing SEO

Over the past few years the top three search engines have been producing improved "local search" capibilities and functionality. Google in particular has been embedding these "Google Maps" inside their search engine results pages as part of their Organic Search results. This has created groundbreaking opportunities for local & small businesses and requires a different set of techniques, from organic SEO, to get search exposure.We can help your company get higher brand visibility with Local Maps Optimization. As Google Places and their Maps usage expands it is becoming increasingly vital to be seen in these search results. Learn more


SEO And Website Design

Small business site design should be clean, affordable, easy to navigate. But your website should above anything, be easily found in the search engines! At Searchtech Marketing we will take care of everything for your Website Deployment including, SEO web design, copy creation, hosting and search engine optimization. That leaves you to do whats important, focus on your business. Our design packages are priced for the budget-minded, small business owner. Learn more

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