Customer review sites are quickly becoming an important part of the research and decision making process when buyers decide to purchase a product or service. It’s not enough to just appear in these vertical directories, but companies need be maintaining complete, optimized profiles that rank well on these web properties as well.
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Google maps took a step backward a few days ago in an effort to self promote Google Places. When someone searches Google Maps for a business location, the Maps search engine provides a list of local businesses residing in the area (fig. A). These listings previously contained a url that linked directly to the listings website.
Google Maps Figure A
This week Google released a statement highlighting their estimates of the companies’ economic impact on local businesses across the United States. The report highlights how Google has literally transformed the traditional marketing landscape and helped many small business entrepreneurs grow their companies in this period of economic recovery.
The report is filled with stories of small business owners who have utilized Google’s Marketing resources and how this technology has had a direct impact on their business. “In a time of tighter budgets and a slow economic recovery, we’re glad to support so many small businesses and entrepreneurs across the country by helping them find new customers more efficiently and monetize their websites through targeted advertising,” says Claire Hughes Johnson, Vice President, Global Online Sales.
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