One of the simplest ways to decide if Local SEO is right for your business is to figure out if people are performing searches for your products or services online If you find they are not, other forms of advertising such as radio ads, TV commercials or print publications may be better for you. If you are a local business that provides familiar services (ie lawyer, plumber, restaurant, etc) to your region, then you’ll defiantly want to keep reading. Continue Reading →
The majority of local businesses we work with think it’s incredibly difficult to promote their website online. That’s why they come to us. They get uncomfortable thinking about taking on the task of building links, ranking in search engines, and ultimately driving traffic to their websites. Most local companies also have limited marketing budgets, making the task even more difficult. But promoting your online presence is often easier than most think. Many of the tasks can be completed by you, the local business person and better still, the majority of them are free. The big secret is, many businesses don’t even need that much work to get their site to page one. Using the following resources, local businesses can get a great start on the local search optimization process and the best part is, they can do it all themselves.
Search engines like Google really do not care whether your website has been deliberately over optimized, or if you’ve simply inadvertently over stepped the boundary of proper common sense optimization. The result will likely be the same, with a deduction of points from your algorithm score and as a result lowering your page ranks. There‘s even a chance of even being banned from the search listings. Figuring out the process of what’s appropriate and what’s not acceptable is part of the SEO process. It’s vital to adhere to those methods as closely as possible and in order to avoid problems in the SERPs.
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Often as SEO strategists, we run into sites that have a number of problems that inhibit forward momentum and prevent higher placement in search engines. Issues such as poor site structure, un-optimized title tags, non compliant HTML, broken scripts, non-functioning internal links and the absence of XML site maps are all too common issues for the majority of sites on the web. These are all easily fixable issues and it’s easy to understand why they would have a negative effect on placement, in the eyes of the search engines.
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Website findability is the most important aspect of marketing your product, service or message over the web. If no one can find your site, how can they buy from you? This primary objective often gets lost when a team of collaborators work on a project, such as a website, to complete a common goal. Each team member is responsible for their own deliverable and the most important function of the site, attracting visitors or “findability” seems to fall by the wayside.
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Local Search Engine Optimization, or SEO, is without a doubt the right path every local business should take to access their local market. Every local business’ website must be designed for local SEO to get noticed by local search engines. Global searches are vastly different from local searches, as search engine algorithms for each kind of searches are also different. There must be specificity in optimizing a local website in order to fit what major search engines are looking for in a local search category. In local SEO, there often are smaller kinds of traffic targeted and the geography of the market should also be considered if you are looking to outrank your competitors in local search engines such as Google, Yahoo local, and Bing.
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