Website findability is the most important aspect of marketing your product, service or message over the web. If no one can find your site, how can they buy from you? This primary objective often gets lost when a team of collaborators work on a project, such as a website, to complete a common goal. Each team member is responsible for their own deliverable and the most important function of the site, attracting visitors or “findability” seems to fall by the wayside.
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