Often as SEO strategists, we run into sites that have a number of problems that inhibit forward momentum and prevent higher placement in search engines. Issues such as poor site structure, un-optimized title tags, non compliant HTML, broken scripts, non-functioning internal links and the absence of XML site maps are all too common issues for the majority of sites on the web. These are all easily fixable issues and it’s easy to understand why they would have a negative effect on placement, in the eyes of the search engines.