Search engines like Google really do not care whether your website has been deliberately over optimized, or if you’ve simply inadvertently over stepped the boundary of proper common sense optimization. The result will likely be the same, with a deduction of points from your algorithm score and as a result lowering your page ranks. There‘s even a chance of even being banned from the search listings. Figuring out the process of what’s appropriate and what’s not acceptable is part of the SEO process. It’s vital to adhere to those methods as closely as possible and in order to avoid problems in the SERPs.

Throughout the years, there have been a number of search engine optimization experts who have over-stepped their bounds and their rankings have paid dearly because of it. Identifying these pitfalls will help an Internet marketer so that they can steer clear of as many of these situations as possible. The first and most important lesson, do not attempt to deceive the search engines by manipulation in any manner. In the event that the major search engines do not detect your scam, some clever person on-line will discover your motive and report you to the various engines, which could be disastrous for your online business.

Keyword Stuffing is not permitted and if detected, you will be penalized. A 5-7% ratio of keywords to copy is considered appropriate. A few specialists may even narrow that percent figure down to a smaller acceptable ratio. Keyword stuffing is definitely an underhanded practice anywhere in your site or articles. Over doing this practice in content creation will surely have a negative influence on your success in getting your writings approved and published. Utilizing a higher keyword percentage of 10% or more will most likely make the content of the document, not understandable to the audience anyway. Keyword Density and Keyword Stuffing tend to be two of the aspects of optimization you must learn and exercise good sense constantly regarding their use.

Keyword Density in your title, head tags, and the first few sentences of your posts is very important. Use caution not to do too much it here, but rather ensure a few keywords are in your title, head tags and copy. One tip might be to apply certain synonyms in place of keywords throughout the post. The engines like Google take a look at bolded and or italicized text within your website copy. Once again, do not over do it here. There are various keyword tools available that will help you analyze your keyword density and can help the marketer avoid penalties.

Making use of entrance or “doorway pages” in many instances, is actually a disaster waiting to happen. These doorway pages were adopted by several sketchy marketing guru’s prior to the time the current search engine algorithms came into play. Doorway pages are often used to promote your site in an underhanded manner. It’s probably a good idea to avoid this altogether so to stay away from being penalized by the search engines. The established accepted practices are extremely loosely defined, so, if you do not understand how to do this method, then you can forget using it.

Unique, relevant, rich content is the name of the game in nearly every facet of Internet marketing. Duplicate content can be quite a problem. The concept of duplicate content is quite straightforward. By definition, it is any copy that is exactly like the written text on a different page. If you copy and paste a sentence from one web page to another, it is viewed as duplicate content and you’ll be penalized. The common consensus is that widely distributed articles are not viewed as duplicate content. If syndicated content was regarded as duplication, then the media agencies, such as news website, would be dropped from the search engines instantly.

Steer clear of link spamming at all cost. Investigate the different types of backlinks and why they’re so important for your online success, and then use those linking techniques to your benefit. By utilizing a more “white-hat” approach in your on and off page optimization tactics, you will see a remarkable improvement to your webpage rankings within the various search engines.