Google maps took a step backward a few days ago in an effort to self promote Google Places. When someone searches Google Maps for a business location, the Maps search engine provides a list of local businesses residing in the area (fig. A). These listings previously contained a url that linked directly to the listings website.
Google Maps Figure A
But as of June 8, 2022 Google rolled out a strategy to increase usage of their local business listings known as Google Places by removing the url from the Maps Listing. More than likely, they found that searchers were clicking directly through to the home page of the listed website, instead of continuing on to Google Places. Users have to click the location listing to see it on the map and open a pop up area that contains information including the URL (fig B). If the searcher clicks on the “more info” listing link in Google Maps, they continue on to the Google Places profile (fig. C).
Google Maps Figure B
Google Maps Figure C
This makes it more important than ever for business owners to have their Google Places profile optimized. At Searchtech Marketing, we specialize in this sort of localized optimization. By optimizing your Places information, you’ll increase traffic to you site, as well as provide Google users with important business information about your company or organization. Contact us to get a competitive price quote and learn about how we can help your business.
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