Digital marketing is the use of digital channels to promote products and services through the use of technology such as the internet, mobile phones, display advertising and social media. It has become increasingly popular in recent years as a result of advances in technology and the ever-increasing reach of the internet. The traditional marketing methods are still being used but digital marketing is becoming an increasingly popular choice for businesses of all sizes. The advantages of digital marketing are that it is cost effective, offers greater reach, is measurable, and can be tailored to target specific audiences. Digital marketing is quickly becoming the preferred option for businesses, and is likely to become the future of conventional marketing.